Ross Lovegroove’s Organics

“I’m interested in natural growth patterns, and the beautiful forms that only nature creates. How that flows through me and how that comes out is what I’m trying to understand.”

This quote of Ross Lovegroove reflects all what he been practicing in every design and teamwork with several companies. Known as “Captain Organic,” Ross Lovegrove embraces nature as the inspiration for his “fat-free” design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.

Watch his TED Talk here http://www.ted.com/talks/ross_lovegrove_shares_organic_designs.html

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