Flourishing beyond sustainability

If you had to choose between two verbs to describe life ahead of you, which would you choose?

1)To Flourish

2)To Sustain

We know sustainability is an important aspect of business viability, yet our current focus on sustainability is likened to applying the brakes to a bus going in the wrong direction if we do not also seek to transform business (and society) towards positive, wholesome outcomes. ; Yes, applying the brakes to a vehicle we know is doing damage is sensible, yet we ought not to allow the focus on applying the brakes become singular as to exclude focus on what we can evolve into.
See on thenatureofbusiness.org

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